Wednesday, January 25, 2012

Exit Polling through the eyes of SNL

A few weeks ago, Saturday Night Live did a sketch on Exit Polling. As someone who works in the polling field, I found this sketch very entertaining. I found myself comparing the interviewer in the video to our interviewing protocols.

Other than the obvious (asking the respondent which candidate they would would most like to see naked), here are some of the things from the video NOT to do when conducting a face to face survey:
  1. Ask the gender of the respondent- even if you are unsure.
  2. Give your opinion on a topic or question.
  3. Tell the respondent they are doing great- this could influence their responses.
  4. Ask the respondent on a date, or discussing anything personal.
However, as annoying as it can be in some cases (as shown in the video), there was one thing shown in this video that I would recommend:
  1. Reading all the response choices before taking an answer (however, categories should make sense).
What do you think? Was there anything else in the video that a legitimate interviewer should do?

You can view the sketch here:

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